About
In late 2022, as the UX/UI Manager at UX Centers, I had the privilege of leading a talented team through a series of impactful projects. Among these endeavors, Mossahamati stood out as a significant achievement. Mossahamati is a cutting-edge business management tool tailored specifically for the needs of businesses in Arabic countries. This innovative platform provides users with comprehensive capabilities to streamline operations, from accounting to HR management. Its user-friendly interface and robust features make it a valuable asset for businesses seeking to enhance efficiency and productivity in their operations.
Problem
The problem they were trying to solve was that many of their customers were having difficulty managing their businesses, especially given the ever-changing nature of business and technology.
Solution
Moussahamati's solution was to create an allin-one platform that would allow customers to easily manage all aspects of their business, from accounting and marketing to inventory and customer relations.
My role
UX/UI Manager
Duration
19 Months
Tools
Figma, Miro, Google sheets, Adobe Suite, google forum
The Process
Empathize
Define
Ideate
Prototype
Test
User Research
Quantitative Method
In my research study, I utilized google forms as a data collection tool, obtaining 112 valuable responses. This quantitative approach aimed to gather data for analysis and draw meaningful conclusions.
Qualitative Method
Using Google Meet as the virtual interaction medium, I conducted enlightening interviews with nine people as part of my qualitative research technique. These in-depth discussions enabled a thorough study of the viewpoints, experiences, and insights of the participants, producing rich qualitative data.
Interview questions
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What is the role of a business management tools in an organization?
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Do you have any technical skills? Can you list your database skills or business intelligence skills?
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How do you keep yourself updated about the latest business trends and knowledge?
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What are the various stages of a business management?
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How do you track team progress?
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What features and functionalities would you expect from the platform?
Insight driven from the interviews
During the UX research phase for Mossahamati, insightful patterns emerged from the interviews conducted with various stakeholders. Across the spectrum of business owners interviewed, a common theme emerged: the quest for accessible solutions to enhance their company management. Many expressed a desire for tools boasting user-friendly interfaces, recognizing the importance of simplicity in navigating complex business tasks. Additionally, a subset of interviewees highlighted the significance of finding skilled professionals who could offer tailored assistance in managing their businesses effectively. Interestingly, there was also a notable group seeking to bolster their own technical management abilities, indicating a desire for resources that fostered personal growth and development in this realm. Overall, these interviews underscored the importance of Mossahamati not just as a tool but as a facilitator of empowerment, catering to the diverse needs and aspirations of business owners across the Arabic landscape.
User Persona
Empathy Map
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Information Architecture
After talking to the people involved and business owners, we agreed to create two interfaces: one for clients, like business owners who use the toll system, and another for the Mossahamati administration, called the Back-office Interface (BO). The client interface is for toll users, mostly business owners, while the Back-office Interface is for Mossahamati administration. We'll hire and train experts to use the Back-office Interface to assist clients with managing their businesses.
The Client Interface
The Back-Office Interface
Userflow
This the user flow for the login for the mobile app.
User Interface Styles
Prototype
After rigorous iterations, we've finalized three prototypes that showcase our progress. However, our journey doesn't end here. The team continues to fine-tune these prototypes while also delving into additional features. Concurrently, we're dedicated to comprehensive product testing to ensure its functionality and user satisfaction. Our commitment to refinement and innovation remains unwavering as we strive for excellence in our final product.
Web Screens
Mobile Screens
What's Next
We've completed the initial phase focusing solely on the login part of the mobile app. However, our journey is far from over. Our next step involves expanding the functionality of the app beyond just login capabilities. Moving forward, we've decided to streamline the user experience by consolidating all features into a single interface, specifically tailored for our clients.
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Expanding Mobile App Functionality:
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Feature Integration: We're committed to integrating a comprehensive set of features within the client interface to provide users with a seamless and efficient experience. This includes functionalities such as account management, transaction history, and support services.
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User-Centric Design: Our design team will prioritize creating an intuitive and user-friendly interface, ensuring that clients can easily navigate through various features and accomplish their tasks with minimal effort.
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Usability Testing:
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Prototype Evaluation: To validate the effectiveness of our prototypes and ensure they meet the needs of our users, we'll conduct rigorous usability testing. This involves gathering feedback from target users through structured tests and observations.
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Identifying Pain Points: Through usability testing, we aim to identify any usability issues or pain points within the prototypes. This will enable us to make informed design decisions and enhancements to improve the overall user experience.
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Iterative Refinement: Based on the insights gathered from usability testing, we'll iteratively refine our prototypes, addressing any identified issues and incorporating user feedback to optimize usability and functionality.
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Engaging Stakeholders:
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Continuous Collaboration: We'll maintain open communication channels with stakeholders and seek their input throughout the expansion and testing phases. Their insights and perspectives are invaluable in guiding our decisions and ensuring alignment with project objectives.
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Transparency and Accountability: Keeping stakeholders informed about our progress, challenges, and proposed solutions fosters transparency and accountability within the team. Regular updates and checkpoints will help ensure that everyone remains aligned with project goals and timelines.
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As we embark on these next steps, our dedication to delivering a robust and user-centric mobile app for Mossahamati remains unwavering. With a focus on expansion, usability testing, and stakeholder engagement, we're committed to realizing our vision and empowering our clients with a powerful and intuitive digital platform.